Sunday, November 13, 2011

In the News: Outsourcing Courtesy

Customer support call centers used to be a thorny problem for most companies. They were expensive, and only a handful of Americans from the midwest had the knack for it. Then someone had an epiphany: provide high quality, low cost support by employing well-educated Indian professionals, already fluent in English, and skilled in responding politely to almost any form of grievous personal insult.

The unfortunate side effect of this change is that an entire nation now sees the United States as a giant strip mall infested with perpetually pissed off whiners who exist only to complain about the trivial.

"Based on my experience, they seem to be an unusually stupid people," said Amrit Desai, eight year veteran of the customer service front lines. "I used to admire the U.S., but that has changed. Now whenever I am searching for a metaphor to express my displeasure at a bad smell, or when someone is acting especially childish, I invariably make a comparison to an irate city dweller who can't turn on their espresso maker, or to some pampered suburbanite with a lost credit card."

"Callers seem to think I am the embodiment of the company they are calling in all its imperfection. However, I am just an employee of said company. Most of my friends would understand such a distinction and behave accordingly."

"You know, when I travel or interact with others, I consider myself an ambassador from my country to the world. It seems this concept is not known to all Americans."

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